My rebrand concept is for the Vermont Flannel Company. My goal was to go from old-folk, dated, & 'cheesy' to modern, fresh, and simple. With a more rustic feel, it appeals more to the company's home state: good ole' Vermont. A husband & wife family business, Vermont Flannel Company has been hand-making flannels here in the U.S. for over 25 years.
Logo
Packaging
Store Front
Web Interface
Marketing
Process
