The objective of this project was to accurately rebrand Church Street marketplace based on how I personally experience it-- sounds, feelings, textures, color, movement. I accumulated a 100 word list walking down the cobblestone street, and worked my way down to five words: 
jazzy, exuberant, magical, meandering, and curious...
Outcomes included typeface & color studies, poster compositions, an identity mark, and one publication spread.
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