The objective of this project was to accurately rebrand Church Street marketplace based on how I personally experience it-- sounds, feelings, textures, color, movement. I accumulated a 100 word list walking down the cobblestone street, and worked my way down to five words:
jazzy, exuberant, magical, meandering, and curious...
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/f321a3b0-cffc-4984-bfe3-9b7241c27057_rw_1920.jpg?h=3ec2ff286abfb3ccde2c20eed7df0e93)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/b08b430d-e6b4-42dc-aef9-9b9597cf8193_rw_1920.jpg?h=c473514e7042c9f165a430350b1e4a02)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/2eea5847-47c3-459f-9499-98551369d2a6_rw_1920.jpg?h=75d2dc5ec8150c33a46152ab127136ed)
Outcomes included typeface & color studies, poster compositions, an identity mark, and one publication spread.
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/0af22d73-0eec-43dc-81ba-e3858acea30c_rw_3840.png?h=8564d6b1e3b7fe0271af4ebb9eaf7ebc)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/fb913892-4a16-415a-ad08-8df5552f4e18_rw_3840.png?h=e6fec1e44f312405bc5079b09142f836)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/a5243224-8e77-4475-9d40-06b0e8eb24a5_rw_3840.png?h=732093bbb6a143c8f5cc81d061f2b8d1)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/9b2541a1-768e-42b4-9da7-f629ea891dd4_rw_3840.png?h=f153ef84c4c414621daa64bdde27d654)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/5471883e-a7f9-4399-a8d7-1c17ab290e5d_rw_3840.png?h=fe3373c684f1ae3b4d7368636564826f)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/5c9077e8-83da-4173-a087-f612f6fd6cb4_rw_3840.png?h=8c84dfc4e5bc26babbc6fab1fa991df2)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/412b5b9d-d30e-43a5-921c-49f0d0be807e_rw_3840.png?h=5bd8c7dce73c0eef370ab8c40db84cf1)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/322bbc03-0705-4523-ab4b-b809b1389b37_rw_3840.png?h=885e57b1bbc6be68a24c18ba704662ac)
![](https://cdn.myportfolio.com/e964cb3481d212728040e5f9d7dfe3b9/1333ff0c-b01a-4ee1-a384-67604572ed6c_rw_3840.png?h=91363fbb4a1b9c3fb634a947b2ac2150)